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Using Historical email Addresses for Identity Verification?
Identity theft is one of the US’s largest industries. No joke. It’s a scary prospect — and one that everyone takes very seriously. To be a victim of identity theft is not fun — it is downright...
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Ghost Email Addresses Tied to Foreign IP Addresses
Just when you thought you’d heard it all . . . there is now a new and disturbing development in consumer email compilation. Recently, we participated in a test with several competitors for a large...
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Email Channel Under-used by Advertisers?
Recently, Advertise.com conducted a survey on how advertisers use all direct marketing channels and — stunningly — only 36% reported that they utilize 3rd party opted-in email campaigns (for...
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US Interactive Marketing Budgets Increasing!
I just downloaded a Forrester Research report on the forecast for Interactive Marketing between now and 2016. The results are quite interesting — and definitely worth the read. In a nutshell, Social...
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Improving Email Deliverability via Data Quality
There are many things that can impact the success of your email campaigns — and one of the biggest downfalls of any campaigns is bad email data. Whether you’re sending out a business or consumer email...
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CheetahMail’s Stance Against email Appending
I read Ben Isaacson’s (Privacy and Compliance Leader at Experian‘s CheetahMail) recent post on discontinuing email appending services for their Clients with great interest. Not only will CheetahMail...
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A Tale of Two Types of Retailers . . . and Who’s More Profitable
Our world has certainly changed in the past 10 years . . . I remember when Amazon first came into the marketplace and there was all of this hub-bub about how you couldn’t trust online shopping sites...
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Integrated Approach Spells Success for Marketers
According to Forrester‘s Interactive Marketing Forecast, US email marketing is slated to experience significant growth through 2016 — 10% per year on average. In fact, average spend will increase from...
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DMA’s Response to the Congressional Probe on Marketing Data
I’m not sure if you’ve heard, but several of our congressional representatives are investigating the top large marketing data companies on how they collect and store data, and the potential impact that...
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